Paint Color Queen.
Mama.
Interior Decorator.
DIYER.
My journey with painting began in high school, where my first attempt left paint splattered across the floors. I’ve learned a lot since then, and when I purchased my first home, DIY projects became my weekend escape. When I was working as a child protection social worker, I eagerly awaited Fridays at 5:00 to get back to my home projects.
After navigating the challenges of the 2020 pandemic, I realized I was ready for a change. This marked the beginning of Just Haley Homes—originally a home improvement company that has evolved into a DIY haven.
When I'm not working on DIY projects or helping others choose the best paint colors for their space, you’ll find me spending time with my boys, Jacoby and Kingsley, and our cats, Baby Girl and Lola. I’m also a passionate cook, gardener, and avid thrift shopper, often hitting yard sales with my mom.
I’ve found empowerment and community through DIY projects and painting. Ready to feel empowered too?
CEO & Founder of Just Haley Homes.
Meet Haley
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Attending the Haven Conference in Atlanta, I connected with fellow DIYers, finding encouragement, especially in pursuing brand partnerships. Since then, I’ve collaborated with numerous brands with more exciting opportunities coming soon!
Networking & Growth
July 2023
Parting ways with my partner, Just Haley Homes became a DIY content hub. Launching a weekly paint color inspiration series, I embraced the world of color psychology and paint selection.
Officially Solo
January 2023
A reel featuring my kitchen paint color attracted 10 million views, projecting my followers to 100,000. This unexpected success led me to lean more into paint color exploration.
Viral Succes
November 2022
Surpassing 1,000 Instagram followers marked a turning point. With my partner moving in a different direction, I decided to focus on refining my craft.
Solo Milestones
August 2022
My big moment came when my first Instagram reel reached 10,000 views. I saw the potential and committed to a 30-day content plan, sharing three reels daily.
Embracing Reels
July 2022
While my partner and I had different visions, I began completing DIY projects at home, sharing them on Just Haley’s social media. With just 400 followers, I began my solo venture.
Finding My DIY Path
may 2022
Starting with a business partner, we began as a local home improvement company, sharing our projects on social media.
Just Haley Homes Began
august 2021
the story
Just Haley Homes
thai iced tea
Drink
Lobster & Oysters
Food
Summer
Season
The Five Minute Journal
Book
Where the Wild Things Are - Luke Combs
Song
New Girl
TV Show
The ColorReader EZ
Painting Gadget
White Dove
Paint Color
Current Favorites
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Paint color shouldn’t be the thing stopping you from bringing your ideas to life — it’s just one colorful step in your DIY journey.
DIY projects aren’t just for the experts — everyone’s got a creative spark waiting to ignite.
When there’s music playing, I must dance.
Food is a love language —
it speaks to my soul.
I believe...
learn more
I can help!
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